12/8/2023 0 Comments Golden spiral in designThe Golden Ratio and the Rule of Thirdsīy User:Moondigger – Own work, CC BY-SA 2.5 If you need to find a larger value via the golden ratio, multiply by 1.61. Just remember: if you’re searching for a smaller value, divide by 1.61. So if you were trying to find a larger headline size (from, say, a 13pt body font), you would multiply 13 by 1.61 for a golden headline font of 20.93, which you’d round up to 21. When attempting to find the larger value, you’d multiply by 1.61. If you’re trying to arrive at the lower value (using a known text size to find a golden ratio pairing, as we’ve just done), you divide by 1.61. And voila, you have the 4,000 year old golden ratio at your service. All you have to do is divide 20 by 1.61, to arrive at a body font size of 12.42, which you would presumably notch up to a tight 12.5. So let’s say your headline text is a size 20 (for the people in the back, because you’re thoughtful). The operative value of the golden ratio, represented as the Greek symbol “phi”, comes out to 1.61. Sounds complicated, but it’s actually quite simple. Let’s assume you’ve decided to incorporate the golden mean between your headline and body text in a presentation. Although we gave the technical definition above, there’s a much quicker way to establish a golden mean relationship between various parts of your presentation. Effectively implementing the golden ratio in design is always a matter of proportionality.
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